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Design Your Thinking
Creative problem-solving is at the heart of innovation, and some of the world’s most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can’t coexist, and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact, creativity thrives amid constraints and calls for great discipline.
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Purple Cow: Transform Your Business by Being Remarkable
In today’s business world, building a brand that outperforms the rest is often a tedious task. When the marketers are fed up with the traditional marketing strategies, Purple Cow: Transform Your Business By Being Remarkable by Seth Godin can indeed help them develop a sound business strategy.
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No Filter: The Inside Story of Instagram
SHORTLISTED FOR THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR
‘Deeply researched and highly entertaining.’ The Times
‘Vivid reporting and electric story-telling.’ Ashlee Vance, author of Elon Musk
‘Clear-eyed and objective.’ New York Times
In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
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Hooked: How to Build Habit-Forming Products
“With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without.”
—Publisher’s Weekly“A must read for everyone who cares about driving customer engagement.”
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Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
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Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.
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Working Backwards: Insights, Stories, and Secrets from Inside Amazon
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Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Working Backwards is an insider’s breakdown of Amazon’s approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.
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Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
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Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars.
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Alibaba: The House That Jack Ma Built
An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies—rivaling Walmart & Amazon—and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built Alibaba into one of the world’s largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend.
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YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
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YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
YouTube has changed our world-from how we view video to how we connect and market-opening a new entrepreneurial landscape to ambitious individuals.
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No Rules Rules: Netflix and the Culture of Reinvention
Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year
Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world’s most innovative, imaginative, and successful companies
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