Creative Selection: Inside Apple’s Design Process

By (author)Ken Kocienda


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Kocienda reveals the real secret of Steve Jobs’s leadership and Apple’s magic’ – Kim Scott, bestselling author of Radical CandorA Wall Street Journal bestseller.An inside account of Apple’s creative process during the golden years of Steve Jobs.’If you’ve ever wondered what it’s like to work in a hotbed of innovation, you’ll enjoy this inside view of life at Apple. Ken Kocienda pioneered the iPhone keyboard, and this book gives a play-by-play of their creative process – from generating ideas to doing a demo for Steve Jobs.’Adam Grant, bestselling author of OriginalsHundreds of millions of people use Apple products every day; several thousand work on Apple’s campus in Cupertino, California; but only a handful sit at the drawing board.

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