Design Your Thinking


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Creative problem-solving is at the heart of innovation, and some of the world’s most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can’t coexist, and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact, creativity thrives amid constraints and calls for great discipline.

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Pioneered by IDEO and Stanford, design thinking is one such approach that draws inspiration from the realm of product design. However, it shouldn’t be narrowly associated with the world of start-ups and technology or thought of as something limited to product development. The method is increasingly being used in a wider context and can help us address a vast array of problems.



Customer Reviews

1-5 of 1 review

  • Asanka

    Design Your Thinking really made an impact on my Thinking Pattern. Especially the last chapter transformed me to be a real Design Thinker. The book has depth of relevant case studies which propels me to innovate. One of the best that I read in recent times. It is an eye opener to realms of Innovation, sequential guide to take mindful innovation journey, tips to become Impactful Innovator and how to be a prolific catalyst in an agile organization.

    May 27, 2024

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