• Sales pitch

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    Sales Pitch: How to Craft a Story to Stand Out and Win

    Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.

    World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

     

    Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:

    ● Why you need to be your prospect’s guide in the buying process

    ● Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence

    ● How “do nothing” is the most fearsome competitor you have

    ● How and when qualification, discovery, and product demos fit into a sales pitch

    ● How your positioning is reflected in a great sales narrative

    ● Why your differentiated value is the star of the show

    ● The eight components of a solid sales pitch

     

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