Runaway No.1 Bestseller by STEVEN BARTLETT: entrepreneur, podcaster and Dragon’s Den star

This is not a book about business strategy. Strategy changes like the seasons.
This is a book about something much more permanent.

At the very heart of all the success and failure I’ve been exposed to – both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my podcast – are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.