SHORTLISTED FOR THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR

‘Deeply researched and highly entertaining.’ The Times

‘Vivid reporting and electric story-telling.’ Ashlee Vance, author of Elon Musk

‘Clear-eyed and objective.’ New York Times

In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.