She’ll never make it’ is something many ambitious, driven and entrepreneurial young women hear, especially if they want to do something totally different. And Masoom Minawala was no exception. Ridiculed and derided, Masoom decided to prove everyone wrong. Today she’s one of the top influencer-creators in India and companies line up to get her to endorse their products. Because when Masoom says ‘buy’, her 1.4 million followers trust her and her judgement.