Recommended Books
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Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
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Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.
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Hooked: How to Build Habit-Forming Products
“With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without.”
—Publisher’s Weekly“A must read for everyone who cares about driving customer engagement.”
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How Not to Sell: Why You Can’t Close the Deal and How to Fix It
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How Not to Sell: Why You Can’t Close the Deal and How to Fix It
This helpful resource will show you what you’re doing wrong with selling and how to fix it. You make the right calls all day, you deliver your pitches flawlessly, and you donate to every one of your potential client’s kid’s school fundraisers.
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No Filter: The Inside Story of Instagram
SHORTLISTED FOR THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR
‘Deeply researched and highly entertaining.’ The Times
‘Vivid reporting and electric story-telling.’ Ashlee Vance, author of Elon Musk
‘Clear-eyed and objective.’ New York Times
In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
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Purple Cow: Transform Your Business by Being Remarkable
In today’s business world, building a brand that outperforms the rest is often a tedious task. When the marketers are fed up with the traditional marketing strategies, Purple Cow: Transform Your Business By Being Remarkable by Seth Godin can indeed help them develop a sound business strategy.
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The Culture Code: The Secrets of Highly Successful Groups
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The Culture Code: The Secrets of Highly Successful Groups
NEW YORK TIMES BESTSELLER The author of The Talent Code unlocks the secrets of highly successful groups and provides tomorrow’s leaders with the tools to build a cohesive, motivated culture. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY LIBRARY JOURNAL
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This is Marketing
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you’re proud of, whether you’re a tech startup founder, a small business owner, or part of a large corporation.
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